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75% less Plastic in new Cleaver’s Packaging

By May 5, 2023June 15th, 2023News

Cleaver’s meat is now in new recyclable paper-based trays.

As part of our commitment to sustainability, Cleaver’s meat is rolling out new paper-based trays. Made from recyclable and sustainably-sourced materials, these packs contain 75% less plastic than equivalent packs using plastic trays and labels. In addition to these recyclable trays, where soft plastic recycling is available the plastic film used to keep meat fresh and hygienic on some packs can also be recycled, preventing unnecessary waste and reducing landfill.

Hewitt Foods GM Patrick Kerr said that Cleaver’s is “Proud to be taking a stance on increasing packaging sustainability in Australia. This is just one of our company-wide initiatives to continually reduce our environmental footprint and reinforce our commitment to true sustainability. We hope to encourage more businesses to move towards environmentally friendly packaging solutions so that it becomes a standard approach right across the supermarket.”

As an ethical meat brand, Cleaver’s is proudly certified organic, carbon neutral and free range with high animal welfare standards. Australian raised, it’s food you love, made a better way.